Morqa
Morqa is a mortgage calculator app designed to simplify home financing by providing users with accurate, real-time calculations. The goal was to create a modern, trustworthy, and intuitive logo that reflects financial clarity and ease of use.
Research & Discovery
Studied the mortgage and fintech industry to identify key visual elements associated with trust, finance, and technology.
Concept Development
Explored symbols related to houses, calculations, and financial growth while maintaining a clean and tech-oriented look.
Experimented with typography that felt both modern and reliable, choosing a sleek sans-serif font for a contemporary feel.
Considered a color palette that conveys trust (blue tones), stability (gray), and financial growth (green accents).
The Morqa logo successfully blends finance, homeownership, and technology into a sleek, modern identity.
Refinement & Finalization
Simplified the icon for better versatility on mobile screens and app icons.
Adjusted typography and spacing to enhance readability and balance.
Delivered the final logo in various formats (PNG, SVG, PDF) along with a brand style guide for consistency.
