Proppti Logo Design
Proppti is a modern real estate brand that simplifies property buying, selling, and investment through technology-driven solutions.
Research & Discovery
I started by understanding Proppti’s brand identity, target audience, and competitors. The key focus was to create a timeless yet tech-forward look that resonates with property buyers and investors.
Concept Development
Explored various design directions, focusing on clean typography and geometric elements.
Considered symbols like rooftops, buildings, or abstract letterforms that subtly represent real estate.
Opted for a modern sans-serif font to ensure clarity and scalability.
The goal was to create a minimal, professional, and memorable logo that reflects trust, innovation, and growth in the real estate industry.
Refinement & Finalization
Simplified the design for versatility, ensuring it works across web, print, and signage.
Fine-tuned typography, letter-spacing, and iconography for balance and readability.
Delivered the final logo in multiple formats (PNG, SVG, PDF) along with a brand guide for consistent usage.
