Alison Cosmetics
Alison Cosmetics is an online beauty shop that curates and recommends high-quality cosmetics tailored to its customers' needs. The goal was to design a sophisticated, elegant, and nature-inspired logo that reflects the brand’s commitment to quality and beauty.
Research & Discovery
Studied the cosmetics industry to identify trends and visual elements that convey luxury, trust, and organic beauty.
Concept Development
Explored different natural and botanical elements, leading to the use of a leaf as a symbol of purity, freshness, and natural beauty.
Chose a sleek serif font to add a touch of elegance and timelessness.
Developed a monochrome version to maintain versatility across digital and print media.
Refinement & Finalization
Adjusted typography and icon placement to enhance readability and scalability.
Ensured the logo works well in different formats, from website headers to packaging and promotional materials.
Delivered the final design in multiple formats (PNG, SVG, PDF), along with a brand style guide outlining color palettes, typography, and logo variations.
The Alison Cosmetics logo embodies elegance, sophistication, and nature-inspired beauty.
